The reasons for having a website of someone’s own in today’s world are very strong. Most of the major surveys conducted across the internet said that most business owners already have one, or just planned to build a website by the end of a given year.
Now, the question is, why have a website? Amongst several reasons, we discuss half a dozenhere to help you understand its importance in the present day scenario:
Firstly, a professional or business website meets with the expectations of the customers.In this age of technology and IT, your targeted, potential or active customers, everyone expects to get relevant online information about your company. In fact, most of the modern-day consumers have taken to online research before they decide upon purchasing things, even when it comes to buying goods from the local shop.
Secondly, you can gain control over both your branding, as well as information, since having a company site creates an instant official presence on the WWW. With this, you wouldn’t need to depend on other people speaking on behalf of you, but instead, can make your website– the representative entity of your business – the way you want it to look, for example, put your own company logo, set the colors and fonts according to your taste, and so many other things.
Thirdly, for your initial branding strategies, a formal website is much more pocket-friendly than the traditional ways of advertising. Several small business holders trust the Yellow Page listings and advertising in order to have their names appear there. In such cases, no one will even ask them to remove their company’s listings. However, buying an advertisement in the increasingly-expensive directories is not pocket-friendly since the costs of websites are decreasing day by day, as also, having a wider reach to a large array of customers.
Fourthly, a company’s website is always easier to keep up to date, which is also important since a website is the primary identity of the company in the present-day scenario. At present, several content management systems (CMS), like WordPress, have made the job, even more, easier by allowing anyone, including a novice or amateur user, to edit, improve or improvise websites step by step. However, this was not the case even a few years back, when there was no CMS technology, and the business owners had to depend on developers and designers, who, in turn, would take weeks or months to complete an entire website. At present, once your website is completed, you can easily edit many simple things yourself like, updating your store/business hours, upload photos or videos, changing colors, adding new texts, and so on.
Fifthly, with your company’s own website, you can always search for your existing, as well as old, potential customers, and that too, at any point of time. Reversely, these people will also be able to carry on interacting with you with the help of your contact forms, email client, chat applications, guest book entries, etc., as well as, provide their valuable feedback about your products and/or services. They can also place their orders directly, and without much hassles, and can even locate your office using services like Google Maps.
Finally, we must also mention that, the modern-day website culture has helped in leveling the ‘higher’ and the ‘lower’ by building a parity between the top, high-budget companies and the very new ones. Honestly, despite having a lot of financial or social differences, there is no basic difference between a freelancer’s website, and that of a Fortune 500 company, and potential customers will never want to know if the company is made of 5 people, or 500. If the website belonging to a new business owner is well-presented and abides by the general rules of the modern day search engines, they can very easily rise upwards in the search results, draw in traffic, and even make the same potential clients return back. Once a website begins to gain reputation, there is no look back.