While it is important, and urgent, for business holders and companies to have their own websites, it is common for many novice or amateur business owners to try to build their own company sites with very little or no professional experience at all. Such a thing is, in fact, not merely ruining the respective business in many different ways, but also, creating a negative impact in the minds of the visitors and clients. Hence, this time, we have tried to analyse how such a decision can actually affecting the owners and their businesses at large.
It is much easier to build a free website using readymade templates; but most of these templates have lots of issues like, they either lack rhyme or reason, use background music or too many colours (making it annoying), not having bullet lists (which almost 70% of the visitors prefer), has no weightage or personality in appearance, and so on. However, free or cheap templates look cheap, and sell you ‘short’ to the eyes of the others. This, naturally, makes a corporate website look boring and generic to your targeted customers and visitors. Thus, from the aesthetic standpoint, the site creates an unhappy experience and a resultant annoying impact in your clients’ minds, eventually ushering a blow to the credibility of you and your business.
It is quite likely that you will forget that, a considerable number of visitors (almost 12.5%, or more, by 2020), presently, visit websites through their mobile phones, e.g., if you own a restaurant, retail store, or the like, hardly any people will switch on their desktop/laptop to order for food or goods, but mostly, their mobiles. Thus, you will lose this group of customers, if you do not intend to make your site mobile-friendly. This will not only make you a ‘loser’, but also get a bad ranking in the top search engines like Google, yahoo, or Bing, since these internet giants give priority to sites that are mobile-friendly.
If your site is not encrypted behind a technologically strong defender, then, not merely you, but also, your users, visitors and potential, as well as active clients are all considered vulnerable to online attacks, including viruses, bots, frauds, etc. In fact, this feature is so crucial and urgent, of late, that even Google has adopted the policy to declare a sight as ‘Not Secure’, if it finds that the site is not programed with a powerful encryption.
Business owners often lack the idea of how to implement the website contents – both the graphic and text –consistently and effectively.Many sites organise their website in a confusing way, display all the contents in a single page with improper formatting even though there are more than one topic to add, not leaving enough white space, and so on, leading to poor navigation and structure. Again, such pages often contain no more than one to two sentences for each topic, product or service. Also, many websites lack the ‘Contact Us’ or ‘About Us’ pages, This not only degrades the site’s aesthetic totality, but also confuses the visitors and clients, and develops a negative impact in their minds.
If you would like your visitors or potential clients to do something like signing up, subscribe to something, send you emails/queries, leave a comment/feedback, share an image or article to social networks, etc., on your website, then you certainly need to make such provisions and ask them to do so. This is what you call a ‘call-to-call action’. This makes your website more interesting and responsive, and eventually, visitors are more likely to come back to your site the next time (and thus, adding up to your hit counter, and in turn, raising you up in the search engine rankings). However, most of the DIY websites make the mistake of forgetting this important, interactive feature, eventually resulting in their own loss.
Probably we all have heard of the idiom “survival of the fittest”, and we all also know and understand how crucial optimizing a website is in order to stand tall amidst millions of online competitors, and get discovered in the first page of the search engines. DIY websites mostly lack this feature, and eventually, the owners drown their own site in the vast ocean of the WWW. However, the task is not difficult or time-consuming, and a good SEO specialist or professional can easily do the job for you. For this, all you need to do is incorporate the best technologies for SEO like choosing a primary keyword and a few secondary keywords for each of your web pages, incorporating them into a few other parts of the particular page you are trying to optimize, including the page’s URL, title tag, headings, alt texts in the images, meta description, etc. Technically speaking, considering the above points, it is quite clear, how urgent it is for the business owners to rely upon professional hands, rather than shouldering the big task themselves, and then, eventually end up following the wrong track, which is not only risky, but can also prove to be one of the prime factors for the failure of a business. So, unless you are very sure about your professional skills in building a website, it is advisable that you choose the right professional who can help you have your perfect online identity – your website, and assist your business to grow successfully.