Facebook and Instagram are social media platforms, and certainly are amazing ways in which you can promote your business. However, it is important to have your website, and should be considered a priority, and let us analyze why.
SMM or Social Media Marketing has evolved and proved itself to be one of the strongest instruments to aid and guide the business entrepreneurs. However, despite that, it is only effective for advertising and running promotions. On the contrary, having a website is important, since it is the permanent standpoint of your business and should really be a sales funnel.
For a few important and obvious reasons, almost everyone, holding a business, wants to have a website. Firstly, you need a reliable platform to carry on with your online transactions of some sort. Since this is the foremost condition of a business, there is no other medium other than your own website, through which you can continue with your dealings with minimum risk.
The risk factors, including online fraud, compromising with personal information, etc., are extremely common in social networks. In such cases, you are vulnerable to irrecoverable damages even when you exchange private messages, information of a product or a service in exchange for money, through IM, or any other electronic means via their servers.
As mentioned earlier, Facebook and Instagrampages are more ‘social’ pages for your business to help people know that you are holding a business and running it, and thereby, tactfully directing the traffic to your website.
Another reason, as to why you still need your own website, despite having your business pages in the social networks is security. You might be accessing and running your social n/w pages regularly, but it might not be the same always. A few months back, their system crashed, and several million businesses were directly affected, especially those who did not have their own active websites.
Keeping all these factors in mind, it is strongly recommended that you create and maintain your own business website(s), from where you can share your products and services, and continue with your transactions even more safely.
Yet one more important reason of having your own website is getting in touch or interactivity. If you only have a SM page to advertise your product/service, an interested someone might not be able to connect with you in the late hours, or from other parts of the world, since international time might stand as a constraint. However, if you have a direct link to your website from your SM page, anyone can visit your website, get the details of choosing your products/services, and carry on with the transaction successfully at any time.
In a nutshell, if you own a business, and if, at the same time, you have social media pages (in Instagram and/or Facebook) to promote it, then yes, you certainly need a website. In fact, a website should be the first priority in your mind before you even plan to setup other channels for business marketing.