When you find that there are a lot many mediocre sites that are getting regular hits and ranking in the search engines, whereas your site is hardly getting hits, and eventually, your online sales drop down, you wonder, what might be the real cause behind it! In fact, if a site does not show up in the search engines, then it hardly has an existence.

If you discover that your website has not been loved by Google or Bing, the first thing that will come to your mind is giving it technical support to help it rise to the top and show up in the first pages of various search engines. To make this happen, only a few simple steps can help your site get an increased traffic very quickly, the first of which is search engine optimization.

You should begin with reviewing the content of your site by adding some fresh text, and continuing with the process from time to time. However, you must also make sure that your content is never copied from other sites, but original. It should also be informative and valuable to your site visitors. Consider a blog section, if you do not have the scope to add content to the main pages of your website. To make more consistent, consider finding out relevant keywords and making a list before you begin to write posts. Each post should neither be too long, nor very short, but, ideally, of around 300 words.

You should also review the old keywords that you had used, if any, as also add metadata using widely-searched KWs, and of course, a title to each page, along with an H1 heading. When done, your next step would be sharing these contents across various social media sites including Facebook, Twitter. Sharing the links of these blogs will help people learn about your site, and have high chances to get them shared.

If you have a slight high budget, you can also invest on social media marketing like Facebook campaigning. This step will help in increasing your chances of visibility, and eventually, invite in more traffic to your website.

Next comes inter-linking your pages within your own website. This is also a very helpful instrument to improve your ranking. Interconnecting pages through internal links will enhance the programmatic architecture of your site, as well as encourage the visitors to click them. You can use this feature by creating hotlinks in your blog articles using relevant keywords, or you can plan your article accordingly, so that you can create anchor links later.

Similarly, link exchange between similar sites also helps in boosting up your site’s traffic inflow. If you believe that you are a good writer, or excel in your arena, and with a website of your own, you can connect with other sites of similar interest, offering them a good write-up, or a quality article for their site/blog, and in turn, you will get a backlink from them.

There is yet another amazing way that can enhance your site’s rating very effectively – ‘GoogleAdWords’. This ad campaign is designed to promote your site, and dramatically increase your brand’s visibility. Though a paid service, this tool is particularly effective if you are too busy with your business (or other works), or even if you are a new entrepreneur, and need to work dedicatedly for your product launching. In such cases, you must also understand that, this time period is also crucial from the perspective of site traffic, and GoogleAdWords can do the job for you.