As most of us know, a website that correctly displays on a mobile device and other hand-held electronic devices like iPhone, Blackberry or Android, iPads and tablets is said to be mobile-friendly. In other words, a mobile-friendly website is responsive, that is, “responds” to and reciprocates well with any such device or display, including a cell phone or a large LCD screen. This feature pertains to a streamlined experience while the website is viewed.
Designs that are responsive adapt the display of a particular website to the size of the screen of the device that is being used. In some cases, such a feature also helps in automatically resizing the text and multimedia contents of the page, while in others, it might also show up a dramatic change in the appearance of the entire page, like a simplified or entirely different content, navigation, etc.
In 2015, internet giant Google has also declared mobile-friendliness of sites as one of the factors to get ranked in their listings. In this year’s February, Google released a statement officially, stating how it has planned to handle search results that are mobile-friendly. At present, it is a matter of wide speculation as to how Google is evaluating websites that meet with the requirements of both desktop as well as mobile visitors. Keeping this in mind, the internet tycoon has announced that, this factor will have a strong effect on the ranking of a website.
In this context, you also must be knowing how mobile shopping is taking over. Anyone can easily understand how crucial the issue of mobile-friendliness is, as one steps into the world of online shopping. Most online shoppers have taken to this new technology with the help of their electronic devices while browsing through thousands of products of their choice, and buying them online.
Furthermore, in November 2016, Google again declared a bigger shift to the mobile version of a website saying that it will crawl a mobile-friendly site before the site that has a desktop version only. It added that, the web crawler would consider its ranking signals from a website’s mobile version, and not its desktop version. As a result, there are high chances of your rankings getting affected in Google, in case you do not have a mobile version. Eventually, usability of the mobile site version came to be ranked as the third most important factor, while considering how to get a site ranked in the top search engines, including Google, Yahoo and Bing.
There are several benefits of a mobile-friendly website. Hence, if you are still planning to make your site mobile-friendly, it is strongly recommended that you go ahead immediately, without a second thought. The following are the primary advantages that you can get:
Apart from the above factors, a mobile-friendly website also helps in building your credibility with your customers, potential clients, and other associates within the industry and outside. Such a website can encourage them to consider you as a trustworthy source, as also, your products and services, since anyone can visit you at any point of time, and from anywhere.
Using mobile devices is being a standard practice everywhere, since it is much easier, and easy to handle. Thus, you can also reach your customers faster; and since your customers will have a great experience using your device-friendly website, it is more likely that they will return to your site, as also, share their experience with others, benefiting your reputation, and thus, bringing in potential clients for your business.
Mobile-friendliness is good for your business, and if you have a device-friendly website, your business will be seen as modern and relevant. At present, many businessmen seriously understand that the majority of their potential clients come from mobile.
Also, if you have your own business, you would certainly want your payments and transactions to be as smooth and easy as possible. Hence, the shopping experience of your clients, here, is of utmost importance. Your clients will keel over when they will find the difference between the desktop payment mode and your mobile-friendly payment options.
With the advent of the highly robust and technologically strong ‘Information Technology’ in the 21st century, and the use of various electronic mediums, and of course, the internet in our day-to-day life, having your own gadget-friendly mobile website is worth considering not only for business purposes, but also, to stay connected with people from around the world, and interact with them for various purposes. So, no matter you have your own business, institution, company, or just any organization that involves interaction of any sort, you should certainly consider building your own mobile-friendly site.