We all probably understand the struggle of building a new but amazing brand and at the same time, finding out the effective ways to make it recognizable enough, as also, trusted by users or people. In this connection, we must understand that selling a new product or service over Amazon or eBay will not contribute to your effort of brand building.

To build a brand, one of the first things you need is a website of your own. So, once you build your own website, abiding by the correct ways to promoting it, your service/brand starts earning much more credibility and reputation by acquiring its own ‘face’ – online identity.

A physical store certainly has several benefits related to customer service, as well as personal connection. However, when you are starting a new e-com site, you would surely try to find ways to reduce as much costs as possible. Any marketplace, where you sell your products, will charge you a commission (of say about 3-4% of your total earnings). However, if you have your own website, you will be your own boss to obey, with your own sets of rules, and no one to pay to, and enjoying the independence of your own profit.

However, once your decision to move your business to an online arena is finalised, you might as well feel confused and dilemmatic, which is quite normal. The entire issue of shifting an important instrument of communication from a physical infrastructure to a virtual world is neither a simple job, nor easy to cope with. When you have a physical store, it is tangible and attached to a certain place. Here your potential clients and customers would often visit for purchasing goods.

However, it is also true that, when you are a newbie or amateur with a new business of your own, it might not be as easy to develop a large and strong customer base. But, this factor is also necessary to be a successful businessman.

On the other hand, a business website of a small retailer helps him spread his ‘e’-presence, which in turn becomes the concrete identity of the owner concerned especially in this hi-tech world, and in the age of strong information technology and smartphones, since, at present, almost all customers are internet-savvy and most of them are on the internet.

Another important feature and advantage of having a retailer having an e-commerce site is gaining total control of his own business. However, the entire concept of taking control might have a subjective interpretation, based on your expectations and needs.

Nonetheless, there are of course some advantages, as also satisfaction, of having the opportunity of setting your own rules, and in your own space. Thus, as one of the most prominent benefits of having your own retail business website is having your website pages presented or organized according to your own planning and likings (e.g., a page dedicated solely dedicated to ways of contacting you, including contact forms, e-mail id, or phone numbers, which is essential for you to make sure your clients can very easily reach you, and at anytime).

Finally, when you have your own website, you can always set the design, look and feel according to your preference. Once you are successful in building a visually appealing, it will be easier for you to set the tone of your new brand, as also, create a completely unique UX atmosphere. Resultantly, you will be privileged getting good support and communication from customers, which, in turn, will boost you up in handling your business in a bigger, better way.

So, it is quite clear that, a user-friendly and impressively-designed e-commerce website is bound to create a positive impact in the minds of your potential customers, and those who already are, thus building the perfect environment that will nurture the connection between you and your customers.