Have you ever designed or implemented infographics, or been part of a team? Have infographics brought in a considerable amount of traffic to your website, or have created better brand awareness for your new business or website, and, if not as yet, did you at least know, what infographics is?
Well, like most of us know, Infographics (a portmanteau word coined from “information” and “graphics”) are graphical visual representations combining pieces of data, knowledge, images, etc., in order to deliver some information quickly, but clearly, making it easier for the viewer/reader to understand the meaning at ease.
People, in general, are fond of running their eyes through shortly-written facts (like in bulleted points, paragraphs, etc.), colourful figures, and statistical data. If you can combine all these together, and present them in front of your visitors, you are sure to get more hits, compared to just a few chunks of written content.
Scientifically speaking, visual information appeals more to humans, since the brain interprets 90% of all information into visual data. Hence, it is easier for the brain to interpret things to its owner. Thus, by adding more infographic visual components to your website, you can easily tap into the optic nerves.
Because infographics is much appealing and attractive, the possibilities for them to get vigorously shared across the social networks rise significantly than similar other ordinary text content carrying the same info, thus making such posts often go ‘viral’.
Infographics is portable in the sense that, any developer or designer can embed it via any content management system (CMS)platform, very easily while publishing a website. As a result, a hyperlink is generated automatically from one site to another, thus making it more visible to the visitors, compared to plain text hyperlinks, thus increasing the chances of it being clicked.
In today’s world, online publishing has taken over the classic print media, and there is no doubt about it. The primary evidence to this is the deterioration in the number of book readers, as against the dramatic rise in the number of modern-day netizens. Parallel to this, online publishing has also become as easy as pushing a button. In this scenario, infographics has the power and ability that the local print media lacks.
If you are displaying an infographics on behalf of your company/business/website, and embed it, along with your brand name and logo, it acts as an advert, drawing the attention of the visitors, and thus, acts as a strong means of creating your brand awareness in a very simple, yet aesthetic and cost-effective way.
Depending upon how convincing and eye-catching your infographics are, the amount of your everyday traffic can increase. The primary reason is because they are not only attractive, but also create a tendency to click, and are also easy to share unlike a textual advertisement or just a flat piece of information.
The more your infographics is shared across the internet, the more are you benefitted by search engines like Google from the perspective of search engine optimisation. This is due to the pre-defined page ranking algorithm set by Google etc. This helps your page rank higher, and naturally, make it popular by successfully targeting the relevant audience.
A highly informative and aesthetically-designed can talk on behalf of your in-depth knowledge about a subject, as also, your sense and creativity, since quite a lot of research is required to create an information graphics. This will also elevate your image, as the site owner, in the eyes of your visitors.
The psychological implication of the modern day trend of using infographics is to improve cognition by utilizing arts and graphics for the enhancement of the human visual system’s ability to visualize trends and patterns. Thus, the challenge with creating and using infographics lies in the hands of the right infographic creator, and if properly used, and in relevant contexts, one is capable of going a long way towards his/her success in business.