UI/UX (User Interface/User Experience), i.e. User Experience Design is the modern trend that you need to keep in mind while building your website. This would not merely enhance the look and feel of your site, but will also impress the top search engines like Yahoo, Bing and Google, helping you get a top ranking in their search results.
In fact, Google clearly stated that their motto is to not only provide the internet users with the most relevant search results, but also online security and a great user experience, along with.
Here are a few of the top tips and ideas which you can easily keep in mind while designing and developing your sites, and support your visitors and users have a great experience that they would cherish to remember.
Psychologically speaking, it is quite normal for anyone to look at any of his/her creations from his/her eyes. However, since this glance or view is often influenced or backed by a defined mindset, it might not be always possible for the individual to derive an unbiased impression about the subject of his/her creation.
It is always appreciable when you believe yourself, but, it is also wise when you take others’ feedbacks at every step of designing your website.
Hence, it is always advisable that you take feedback of others before finalizing your work since a neutral pair of eyes can always help you understand things from the perspective of others (say, your website visitors). Ask or consult your friends or colleagues, or anyone around you, especially those who have no idea about your design, nor the elements you used.
No matter whether your designed webpage flaunts itself in majestic colours, glossy buttons, fancied lines and separators, or elegant images, you must make sure that it has consistent flow of its own. In fact, we all often come across websites, as also mobile apps, with amazing graphic designs, but unfortunately, the elements lack consistency in their flow. Hence, such designs are unfruitful since they fail to serve the purpose of guiding the visitors or users.
A successful UI design will support the elements in a website or an app, reflecting the way in which they would behave on the commands of the user. For instance, an icon for ‘Contact Us’ should be self-explanatory by a relevant symbol that would prompt the user to the app’s or the website’s parameters.
We all know, our website needs to look outstanding, and at ‘any cost’. A webpage that represents your company should exhibit such graphics that have the potential to reflect your brand’s personality.
This means that, not just the graphics and the text, all the other elements and functionalities are equally important, and under no circumstances can we compromise on their qualities, and it is only then that the resultant website will render the expected getup, appearance, and interactivity.
This means that, in order to keep a balance of the entire look and feel, you are expected to choose the suitable graphics and design for all the elements including individual (i.e. index and inner) pages, features, buttons, grids, etc. in such a way that they spontaneously reflect the purpose or message for which they were made, and at the same time, is easily to understandable by the users/visitors.
We have often experienced how some sites irritate us users making the mistake of using large-size graphics in their websites with the false impression of making their site look ‘good’ or ‘attractive’, thus increasing the load time of the site. This often results in the visitors leaving their sites in no time.
To avoid such annoying situations, the site owners and the designers should make sure that they are smart enough to choose such graphics and other elements which will not affect the load time of the website. In fact, both the website, as well as its mobile version, are user-friendly, and keep things simple but beautiful, allowing the potential clients to connect to the owner or the site admin easily. This will also increase the chance of the users to return back to your site and remember the name of your brand.
Like all of us humans, the visitors visiting our websites might accidentally make any kind of mistake while surfing through our sites, e.g.visiting a different page, or press a wrong tab or command, etc. In such cases, they would naturally want to come back to the correct page. So, if you do not keep provisions for such mistakes, it might be a hard time for them to come back to the desired page, and they might just leave. So, keep that space for them by keeping an option to ‘undo’, adding an extra button, or keep provisions for each simple and possible mistakes they might make. This again will enhance your site’s user interactivity, and also build a good reputation in the minds of your online guests.